Andy Murray has signed a partnership agreement with London-based crowdfunder Seedrs.
Britain’s no. 1 tennis player will be charged with offering the business advice on health, sport and wearable technology after joining its advisory board.
Murray himself is also expected to invest in startups and other business through Seedrs.
He said: “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me.
“Equally as important was working with people I trusted and who fully understood the huge responsibility of handling people’s money.”
Since its launch in July 2012 Seedrs has achieved 15% month-on-month growth. The equity crowdfunding platform has targeted funding hundreds of millions of pounds for thousands of businesses per year in the next few years.
Jeff Lynn, its chief executive: “Andy Murray is the perfect partner for Seedrs as we drive our growth to the next level.
“In many ways, he represents the exact combination of qualities that entrepreneurs need to be successful: determination, focus, integrity and skill.
“We are particularly looking forward to working with him as a member of our advisory board: we believe he can bring a different perspective into certain aspects of the early-stage business community in the health, sport and wearable technology spaces, and we look forward to his input and support.”
Lord Young of Graffham, the Prime Minister’s former enterprise adviser, added: “Both modern tennis and equity crowdfunding have their origins in Britain, and Andy Murray and Seedrs are world-leaders in their respective fields.
“It is wonderful to see the two coming together in this unique partnership, and I believe the outcome of it will be to see more great British businesses raising the capital they need, and more investors having the chance to be part of those businesses.”
Murray will not offer advice to individual investors or recommend specific campaigns.