ReclaimPPIToday has been ordered to pull an advert by the Advertising Standards Authority after claiming that PPI was often added to products without the consumer knowing.

Text on the website read: “You may think you don’t have anything with PPI but if you had a loan, credit card or mortgage at any point over the last 15 years or so there’s a very good chance it had PPI added to it and a very good chance you never even knew.”

However ASA concluded that the claims management company lacked the evidence to support this exaggerated claim, although the authority acknowledged that there have been some examples of PPI being added to products without consumers realising.

ReclaimPPIToday, the trading name for Harwood Claims Management, were also reprimanded for implying that claiming with them would increase the likelihood of the complaint being upheld.

The website said: “PPI-hit consumers face stalling from banks.

“Using us will mean you use a resource that has experience and a relationship with banks and can recognise a legitimate rejection from a dubious one.”

Its future adverts must not imply that it is likely that PPI has been added to financial products without consumers’ knowledge, or that the service offers its customers an increased chance of success.