26 May, 2015
Mortgage brokers are looking to mobile apps and broker exchanges to bring their service up to scratch for clients increasingly dependent on technology.
Research from EDM Mortgage Support Services suggested more than half of UK mortgage professionals (54%) said that mobile apps would take the lead in creating a positive customer experience and efficient service.
Almost the same proportion (50%) said that broker exchanges would create growth and competitive edge.
Other important technologies for the mortgage market will be centralised platforms, new distribution channels and cloud computing. Third party data providers would have less of an impact, with just 14% identifying them as a key driver.
Joe Pepper, managing director EDM MSS, said: “Our research has identified that the majority of mortgage professionals believe that new technology will be crucial in enabling innovative product development – and that competitive advantage will be best gained by enhancing the end customer experience.