A finance comparison website called Bright Compare has launched.

The website offers a platform for consumers to compare mortgages, insurance products, loans and other financial products.

The Sheffield-based company, which is led by owner Chris Holmes, has a partnership with second charge master broker Fluent Money.

Tim Wheeldon (pictured), chief operating officer of Fluent Money, said “We are delighted to be expanding our existing relationship with Bright Compare and really looking forward to seeing the increase in business in the coming months as the new site takes off.

“Our experience of Chris and the team has given us every confidence that Bright Compare will be a major success.”

Over the next few months the Bright Compare will be working towards finding its place in the market and building a strong brand profile.