Y3S has hired a group marketing manager in Helen Petko who will target brokers digitally and in print.

The specialist loan packager’s new recruit has 25 years’ experience in marketing, having spent eight years on the management team at marketing agency Golley Slater Group.

Matt Cottle, Joint chief executive of Cardiff -based Y3S, said: Good quality, consistent marketing messages have always been key to the growth of the Y3S businesses, but lately we have felt the need to strengthen our discipline in this area as we grow the group and head towards the new world of full regulation.

“Helen comes with a long pedigree of implementing successful marketing strategies across a number of sectors and we were immediately impressed with her ability to make complex messages simple.

“I am delighted to have been appointed to the role of Group Marketing Manager and, particularly looking forward to working with a great team of people as we continue to build on the Group’s success story to drive the business forward. Truly exciting times all round.”